Johan talks about British Design Council

“Helping businesses become more successful, public services more efficient and designers more effective” BDC
They have a variation of publications and do a lot of research. See Youtube for videos from them.
And more interesting he suggested:

Five Design Books, (must read):

1. Being Digital, Nicholas Negroponte
2. The Long Tail, Chris Anderson
3. The Tipping Point, Malcom Gladwell
4. Freakonomics, Steven D. Levitt
5. The World is Flat, Thomas L. Friedman




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