foredrag av Ola Hedstein, Nortura (innovasjonsavdelingen)
Nortura:
Nortura eier Gilde og Prior
De produserer mellom 100 og 150 nye produkter hvert år (Eier bl.a. Alfathi (Halal kjøtt))
Hva vet du om maten du kjøper?
Kundene har forskjellige motiver for hvorfor de vil vite mer om maten, men i følge Nortura er en fellesnevner for dem alle er at de vil vite mer enn prisen.
"Trace and Track"
E.colisaken i 2006 var en enorm sak i Norge og en stor sak i Europa. 18 ble smittet og ett barn døde. Økonomisk gikk nesten 100 millioner kroner tapt. Det var mye data tilgjengelig som det kunne spores i, men resultatene uteble. Siden kilden til smitten var ukjent hjalp det ikke å spore i eksiterende data. Utvidet sammarbeid var akkutt nødvendig og sporbarhet ble virkelig satt på dagsorden.
Hvorfor trenger man å spore maten?
Katastrofe og frykt er særlig drivende midt i en krise (som i 2006). Men blir skjeldent tatt hensyn til før katastrofen er et faktum. Dessuten dimensjonerer man ofte ikke systemer for å dekke den værst tenkelige katastrofen.
Effektivitet er drivende i gode tider og øker kvaliteten i distribusjonen. Dette er særlig økonomene glade i og det er lett å få gjennomslag for ideer som gir bedre økonomi.
Teknologien kan brukes til økt nisjeproduksjon i en stor bedrift. Dette muligjør økt kreativitet og kan gjøre at særønsker kan etterkommes i større grad. Dette er med på å øke antall produkter på markedet.
Men sporingssystemene må oppfylle mer enn det som er kravet fra kontrollmyndigheter, ellers blir de ikke gode (kanskje pga. manglende følelse av eierskap og styring på systemet).
Gode databaser har vært tilgjengelig i lang tid. Men disse har ikke vært knyttet sammen. Noe jeg tror naturlig vil gi en masse synergieffekter.
Startpunktet for sporingen i Norge er den offisielle husdyrdatabasen som gir en unik id til alle dyr i norge. Oppgaven til sporingssytemene er å ta vare på den identiteten gjennom hele foredlingen.
Rent teknisk er ikke sporingen så vanskelig: Bonde - Slakter - Skjæring - Foredling - Distrubisjon - Kunde: En RFID tag på produktet er den sporbare enheten.
Sporing av sau og lam.
Kombinasjon av RFID/Radiomerking og GPS effektiviserEr samling av flokken og håndtering av flokken på vei gjennom slakteriet. Fysisk sortering av flokkene blir dermed unødvendig. Det forventes at dette vil føre til bedre kontroll av flokken på beite.
Det viktige her er at sporinga fra beite til produkt kan føre til merverdi på sluttproduktene (genser med bilde av sauen ulla kom fra blir vist som ett eksempel). Sporinga er med på å garantere ektheten til lokale produkter (som f.eks. spekeskinke fra voss). Dette er avgjørende for eksport til europeiske land med sterke eksisterende merkevarer.
I følge Nortura kan RFID revolusjonere matindustrien. Det vil føre til bedret matsikkerhet, bedre logistikk og automatisering samt økte verdier i hele kjeden.
eSporing (Statlig prosjekt)
Vår matavarelovgivning er helt lik i Norge som i EU. Alle aktørene i matvareindustrien er samlet under denne paraplyen for å jobbe med sporingsløsninger. Prosjektet arbeider med å utvide grunndatabasene (helt ned til lokalisering av gulerøtter!). Genetisk sproing via Biobanker er også en del av prosjektet.
Produktinformasjon via en QR-Etikett vil kunne gi forbruker relevant informasjon om innholdet det enkelte produkt. Dette kobler produktet til opphav via internett som gir utvidede muligheter for kommunikasjon med forbruker. Dette er teknologi som allerede eksisterer og vil lett kunne knyttes opp mot sporingen av mat. (Eller evt. erstattes med RFID?)
Q/A:
Q:Hva er komplisert å spore?
A:Pølser er lett, det kompliserte er at i hele kjeden er det mange aktører som er ansvarlig for data. Samkjøring av disse dataene er komplisert, men ikke teknisk vanskelig. Men utfordringen ligger i at det må gjøres...
Q:Er det noen form for begrensinger på hvilken informasjon som kan være tilgjengelig?
A: Kuer blir etterhvert også koblet til vetrinærdata. Tidligere var også bondens personopplysninger knyttet til dyra, men dette er nå omgjort til at det er bondens firma som blir knyttet til disse opplysningene.
(Det nevnes at opptil 150 gårdsbruk kan være involvert i en wienerpølse)
Q:Hva mener Nortura er best egnet som utbytte og ekstraservice til kunden av sporingstjenesten?
A:Oppskrifter slår best an blandt forbrukerne, blir det påstått. Spesifikke oppskrifer til ditt kjøttstykket er populært. Oversikt over allergener. Din egen profil med dine allergier (finnes online på Gilde.no allergentest). Økologi er også aktuellt tema for hvert enekelt produkt.
Q:Hva vil dette føre til for produsenter og forbrukere?
A:De ekslusive produktene vil få et marked. Håpet er økt fokus på kvalitet og innhold fremfor pris. Men om dette blir tilfellet er heller tvilsomt.
Q:Hva vil sporing og "point of sale" informasjon til sluttbruker koste?
A:Kostnadene på dette sluttleddet vil hovedsakelig ligge hos produsent ikke hos forbruker. Men telenor vil ta penger for kommunikasjonen.
Q: Hva med scenario: Google Earth > peke på sau > bestill til jul > denne vil jeg spise?
A: Allerede eksisterer lignende med kalkuner, men da ved at kunden kommer å peker på en hos bonden..
Q: Vil dataene være fritt tilgjengelige?
A: Eierskap til data er en utfordring. Nortura vil gjerne utvikle kommersielle modeller rundt dataene. Men noen data vil lovpålagt være tilgjengelig for kunden.
Oppfordring fra Ola:
Hva kunden vil ha av informasjon er de svært interessert i å få tilbakemelding på.
Q:Siden antall bønder går ned, holder produksjonen seg oppe?
A:Forbruket av kjøtt har gått svært mye opp. Selv om produksjonen øker, øker etterspørselen mer. Spesiellt i sauebransjen. Ingen andre land har vårt produkt med sau fra høyfjellet så den er det viktig å beholde. Men det er en utfordring.
Ordforklaring:
eSporing - Nasjonalt prosjekt for sporing av mat.
RFID - Verktøy for å holde oversikt over produktenes historie.
GPS - I denne sammenheng brukes til å overvåke dyr på beite migrasjonsmønster til evt. smittekilder (f.eks. fugleinfluensa)
/update: Artikkel om temaet på dagbladet/gemeni
mandag 28. januar 2008
fredag 25. januar 2008
Task 02 - Programming done
Colorama Demonstration from Knut Karlsen on Vimeo.
Colorama from Knut Karlsen on Vimeo.
I'll be updating later with info
mandag 21. januar 2008
Task 02 - Making RFID Work
"Cuba Libre"
On each of the six sides it has one RFID tag. Those tags enables us to identify witch side of the cube that is the closest to the reader and therefor its orientation. This will later be exploited as a navigational tool for a "cubistic" game.
From our testing we have confirmed that the technical part works fairly well. The cube can be held at a short distance (3-6 cm) away from the reader and still pick up the right tag. Also spinning it quite fast, with 1-2 sides per second, works well.
Our goal for the week is to test how it feels to move a virtual avatar with our physical cube. So the challenge, and our focus, lies with the feel of connection between the physical move and the virtual onscreen move and feedback. That will be researched with various tangible iterations of the cube (weight, size, softness and material) and development of the game play, graphics and possibly sound.
We have started our RFID journey with the cube as our first RFID enabled interface.
On each of the six sides it has one RFID tag. Those tags enables us to identify witch side of the cube that is the closest to the reader and therefor its orientation. This will later be exploited as a navigational tool for a "cubistic" game.
From our testing we have confirmed that the technical part works fairly well. The cube can be held at a short distance (3-6 cm) away from the reader and still pick up the right tag. Also spinning it quite fast, with 1-2 sides per second, works well.
Our goal for the week is to test how it feels to move a virtual avatar with our physical cube. So the challenge, and our focus, lies with the feel of connection between the physical move and the virtual onscreen move and feedback. That will be researched with various tangible iterations of the cube (weight, size, softness and material) and development of the game play, graphics and possibly sound.
Sniff - Playful RFID
By Sara Johanssons
Playful toy for blind children.
Rfid offers the oppertunity to interact on a distance. The research revealed that it should be Socially Engaging and Physically Activating. And it should not be too smart, so that it replaces other sences, wich leaves no imagination for the child.
Making prototypes early in the project is the most important thing for a successful project. Wich is a commom lesson everyone that has made similar projects have learned. So Tangible and Physical interfaces need physical prototypes very early in the project.
Sniff is meant to be a stimulational tool (training the sensens) and not a aid for solving tasks. The magic is in the unexpected so the low tech and soft object is a fitting contrast to the high tech interior. That it is unconnected adds to the magic. It looks to be intelligent.
Sniff has to main functions: Moods/Emotions and Memory game/Melody Game. It has vibration and sound feedback. There is two types of rfid tags; marbles and stickers (with relief). The tags triggers emotions when sniffed; happy, sad, scared and sneezing amongst others. They work really well. But the design of sounds and vibrations seems to be very important.
The spatial placement of readable objects has to be concistent because the tags need to be within 4-6 cm to be read. So how blind kids can find objects are essential to success.
A practical note; the prototype was and is prone to breakdowns. So it is obviously not fit for production, but for controlled testing it seems to work fine. How to commercialize the technology is a question to me. Maybe there is possibilities within Norway to make a small batch of circuit cards with the required components for a not so high price.
Note: The Matrix like cable on the back of Sniff's head is due to the prototype's batterypack malfunction. So it is currently powered by USB.
Playful toy for blind children.
Rfid offers the oppertunity to interact on a distance. The research revealed that it should be Socially Engaging and Physically Activating. And it should not be too smart, so that it replaces other sences, wich leaves no imagination for the child.
Making prototypes early in the project is the most important thing for a successful project. Wich is a commom lesson everyone that has made similar projects have learned. So Tangible and Physical interfaces need physical prototypes very early in the project.
Sniff is meant to be a stimulational tool (training the sensens) and not a aid for solving tasks. The magic is in the unexpected so the low tech and soft object is a fitting contrast to the high tech interior. That it is unconnected adds to the magic. It looks to be intelligent.
Sniff has to main functions: Moods/Emotions and Memory game/Melody Game. It has vibration and sound feedback. There is two types of rfid tags; marbles and stickers (with relief). The tags triggers emotions when sniffed; happy, sad, scared and sneezing amongst others. They work really well. But the design of sounds and vibrations seems to be very important.
The spatial placement of readable objects has to be concistent because the tags need to be within 4-6 cm to be read. So how blind kids can find objects are essential to success.
A practical note; the prototype was and is prone to breakdowns. So it is obviously not fit for production, but for controlled testing it seems to work fine. How to commercialize the technology is a question to me. Maybe there is possibilities within Norway to make a small batch of circuit cards with the required components for a not so high price.
Note: The Matrix like cable on the back of Sniff's head is due to the prototype's batterypack malfunction. So it is currently powered by USB.
fredag 18. januar 2008
A simple RFID interface (Task 02)
What kind of RFID interface can we make?
We brainstormed in the group (Gudmund og Ingrid) resulting in this list of possible interfaces:
Music
- change of tunes and modulating them.
Childs play
-Memorymix
-React to images on the screen and put the required item on the reader as fast as possible.
-IQ test
-Reaction test
-Couple images or movies with the right physical item.
Coffe cup
-Payment and filling in one operation based on the identity of the cup
Cat door
- Opens on proximity
- Releases food
Instrument
- Sampler, tags represent notes, tones and beats. Add them to the mix to make a tune.
Jewlery
- Access control
What do we use identification for?
-Safety
-Identifying
-Confirmation
Ticket wending
-Buy tickets from posters in the street.
Art show
-Tag images that can be read by viewers
Paper w RFID
-Transfer information from paper to screen
Navigation
-RFID i bakken as tracking points for moving vehicles
Colour
- Mixing colours by adding different colours
Game
-Cube with RFID tags on the sides that control a virtual cubes movement. Tip the real cube over and the virtual cube moves.
"Spå
-Spåen består av separate tags som kan legges på leseren for å få et resultat."
Doormat
- Tunes the the light in the house to the time you arrive.
Light
- Turns lights on or off based on light tokens placed on the reader.
Tutor tips:
We should value continious operation of the program, not only the initial RFID tag.
Try to make an interface with immidiate and rewarding response. Avoid the obvoius mapping of information.
We brainstormed in the group (Gudmund og Ingrid) resulting in this list of possible interfaces:
Music
- change of tunes and modulating them.
Childs play
-Memorymix
-React to images on the screen and put the required item on the reader as fast as possible.
-IQ test
-Reaction test
-Couple images or movies with the right physical item.
Coffe cup
-Payment and filling in one operation based on the identity of the cup
Cat door
- Opens on proximity
- Releases food
Instrument
- Sampler, tags represent notes, tones and beats. Add them to the mix to make a tune.
Jewlery
- Access control
What do we use identification for?
-Safety
-Identifying
-Confirmation
Ticket wending
-Buy tickets from posters in the street.
Art show
-Tag images that can be read by viewers
Paper w RFID
-Transfer information from paper to screen
Navigation
-RFID i bakken as tracking points for moving vehicles
Colour
- Mixing colours by adding different colours
Game
-Cube with RFID tags on the sides that control a virtual cubes movement. Tip the real cube over and the virtual cube moves.
"Spå
-Spåen består av separate tags som kan legges på leseren for å få et resultat."
Doormat
- Tunes the the light in the house to the time you arrive.
Light
- Turns lights on or off based on light tokens placed on the reader.
Tutor tips:
We should value continious operation of the program, not only the initial RFID tag.
Try to make an interface with immidiate and rewarding response. Avoid the obvoius mapping of information.
torsdag 17. januar 2008
Introduction to Tangible Interaction
We were handed a compendium on monday, covering a broad range of tangible interaction issues, compiled by the tutors. This is meant to be a primer for our research into this field. Below are the five research areas presented in the compendium. I try to write down terms and issues that i want to discuss later on.
History and background:
From Nicola Tesla to Mark Weiser there is a shared optimism of what technology, used in the right way, can bring the future. Concerns about how the footprint of new development can be reduced is discussed by John Tackara in the book "In the Bubble". Realizing the future requiers a holistic approach to design.
Ubiquitous computing:
The vision is to move computation to a new level, into the culture and social aspects of our lives (away from technology). The role of the designer is to take computers out of their cradle and release them into the real world.
It is argued that current research is stuck in the past visions of the future, especially Weiser's from 1991. Look out of the lab window and observe current reality (with its messy and heterogenous infrastructure). If one idea is worshipped it is important to balance that with critique of the same idea to keep an open mind for the future. People will expect the future to become what they are told it will be, by Sci-fi authors, by previous research and other influential sources. When we design, we design for a vision of the future, and that vision has to be uptaded, reviewed and kept close, else that future will be outdated and not especially futuristic.
Vocabulary - Is there a common denominator here? ( I think the term "Use Qualities" named by Löwgren and Stolterman is appropriate)
Tangible and embodied computing:
Why do we need physical interfaces? Physical interfaces are intuitive for spesific purposes. But is it too spesific? When the computer was introduced it removed the need for a lot of physical tools and space. That made it very efficient compared to older methods. But it also removed the intrinsic understanding of how several tools worked, it added a layer of abstraction between user and tool. Tangible user interfaces tries to revoke some of that inherent usability in physical manipulation of tools and also combine it with the dynamics of realtime data manipulation. The examples that have emerged so far is very spesific in their use and wold require intimate knowledge of the systems to make new programs for them. That is how the earliest computers worked. So we are probably just seeing the start of this field of research.
Products and Services:
The value of products and services are an intersting area of discussion. Are fictonal and one off prototypes of value? How does social networks contribute to society?
Methods:
Design for context. As ubiquitous computing develops designers need to relate products to moving and changing context.
History and background:
From Nicola Tesla to Mark Weiser there is a shared optimism of what technology, used in the right way, can bring the future. Concerns about how the footprint of new development can be reduced is discussed by John Tackara in the book "In the Bubble". Realizing the future requiers a holistic approach to design.
Ubiquitous computing:
The vision is to move computation to a new level, into the culture and social aspects of our lives (away from technology). The role of the designer is to take computers out of their cradle and release them into the real world.
It is argued that current research is stuck in the past visions of the future, especially Weiser's from 1991. Look out of the lab window and observe current reality (with its messy and heterogenous infrastructure). If one idea is worshipped it is important to balance that with critique of the same idea to keep an open mind for the future. People will expect the future to become what they are told it will be, by Sci-fi authors, by previous research and other influential sources. When we design, we design for a vision of the future, and that vision has to be uptaded, reviewed and kept close, else that future will be outdated and not especially futuristic.
Vocabulary - Is there a common denominator here? ( I think the term "Use Qualities" named by Löwgren and Stolterman is appropriate)
Tangible and embodied computing:
Why do we need physical interfaces? Physical interfaces are intuitive for spesific purposes. But is it too spesific? When the computer was introduced it removed the need for a lot of physical tools and space. That made it very efficient compared to older methods. But it also removed the intrinsic understanding of how several tools worked, it added a layer of abstraction between user and tool. Tangible user interfaces tries to revoke some of that inherent usability in physical manipulation of tools and also combine it with the dynamics of realtime data manipulation. The examples that have emerged so far is very spesific in their use and wold require intimate knowledge of the systems to make new programs for them. That is how the earliest computers worked. So we are probably just seeing the start of this field of research.
Products and Services:
The value of products and services are an intersting area of discussion. Are fictonal and one off prototypes of value? How does social networks contribute to society?
Methods:
Design for context. As ubiquitous computing develops designers need to relate products to moving and changing context.
Tangible wisdom
This semester at AHO will be an endeavour into Tangible Interactions. We will be looking into several fields of research in Tangible interfaces, Ubiquitous Computing, Radio Frequency IDentification (RFID) and the associated theories. The course is driven by the "Touch" research project at AHO
Our tutors are Timo Arnall, Einar Sneve Martinussen and Mosse Sjaastad.
I'm looking forward to a semester where i will gain wisdom on new subjects.
Our tutors are Timo Arnall, Einar Sneve Martinussen and Mosse Sjaastad.
I'm looking forward to a semester where i will gain wisdom on new subjects.
lørdag 12. januar 2008
Images on flickr
I have just uploaded a bunch of pictures to flickr. It is a big time killer! I must go "pro" in the near future, i fear.
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