4. september 2008
New technology, No revolution
As a follow-up to the previous entry i found the sudden hype today concerning a LED light bulb that frog design suggests as a revolutionary LED product is a case in point that technology is not a design driver. It's fair enough to sample previous designs in new ones and it is done all the time, but there will not be any revolution in doing that. People will just lift their shoulders and say "OK". I am even a bit surprised the concept came from a design company. Designers should work to challenge how people think, use, design and produce rather than insert new and more efficient technology into existing products. Leave that to the engineers!